The Essential Guide to Digital Marketing

We know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It’s predicted that by 2020, multi-billions of dollars will have been put into the technology revolution.

Where does Digital Marketing fit in?

The answers to Digital Marketing include the following:

Conversion Rate Optimization
SEO (Search Engine Optimization)
SMM (Social Media Marketing)
Email Marketing
Internet Reputation Management

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage (often submitting a web form, making a purchase, signing up for a trial, etc.). Conversion rates must be analyzed to ensure different segments cause a significant improvement for desktop and mobile devices alike.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” Results. It is the most cost-effective to increase your company’s ranking on Google. The higher the ranking, the more people will visit your website. As a result, you will get more leads and higher chances that visitors can be converted into customers.

SEO targets various kinds of search, including image search, local search, video search, academic search, news search and industry­-specific vertical search engines. SEO studies the habits of what people search for and typical terms or keywords to use in order to reach your industry-specific targeted audience.

Social Media Marketing (SMM)

Social Media Marketing is the process of gaining website traffic or attention through social media platforms. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.

Social media can be used not only as public relations and direct marketing tools but also as communication channels (targeting specific audiences with social media influencers) and as customer engagement tools. Facebook and LinkedIn are the leading social media platforms.

Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, and acquiring new customers.

Internet Reputation Management

Overall, internet reputation management is your business’s responsibility to make a good impression when someone searches for your small business online.

The following are methods used to manage your online reputation:

Conduct a review of the existing reputation of your business.
Compare other similar websites and their reputation.
Possibly adopting the same methods as other successful companies to boost your business’s reputation.
Implementing different strategies that are currently not in place such as social media accounts.
Continues to maintain and review your company’s online reputation and adjust strategies as needed.


A blog is an online personal journal or diary about your company that is updated frequently. Bloggers have the opportunity of reaching hundreds or even thousands of people every day by means of sharing relevant information regarding products or services the website offers.

Always ask people to subscribe to your blog, be sure to include social share buttons, and leave the option for comments. This will allow your blog to reach a larger audience and possibly create leads.

There are several blog platforms to utilize as well that you can link back to your website. The most popular ones are Tumblr, WordPress and Blogger.

Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website.

Digital Marketing is a multi-faceted term. When starting an e-commerce business, there are vital steps that need to be taken to start the process and become successful.

Such steps need to be monitored continuously throughout the life of your business.

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Tourism – An Important Gift To Civilization

Tourism is a colourful stroke on the canvas of life. It can be simply defined as travel for pleasure. For years, tourists all over the world have been travelling from one place to another. Some of their tours proved to be an important incident in the history of civilization and development.

In ancient times, when there was no internet, the tourists used to act as a medium for transferring information on culture, habits and geographical details of various unknown places. Many kings that time, invested a huge amount on tourists to send them to different places to get some detailed information. Even today, in the era of the internet and digitization all the things can’t be felt or viewed online. You need to have some realtime experiences as well.

According to the purpose of travel, tours can be broadly classified into different categories. They are as follows:

Business Tours: This is a professional tour with a core agenda to draw some financial profit. The tourists get paid by their organisation or company during this time span.

Political Tours: These are the most discussed and hyped tours of all. Mainly political leaders and government officials are a part of this along with some journalists and other VIPs. The tour’s agenda is set to improve international relation and other associated issues.

Excursion Tours: This is associated with a group of people, mainly for educational purposes. Different departments of schools, colleges and universities organize such trips.

Holiday Tours: The most admired tours for all. People travel to different places to gather some memorable experiences during their leisure time. These tours are generally organized during vacations and holidays with family and friends.

Religious Tours: These tours generally have some spiritual significance and some of them are festival oriented as well. Tourists go to religious places for mental peace and satisfaction of their soul.

Health Tours: This is an old form of tourism, not very common of late but still few patients go out to keep themselves fit through a climate change.

A proper tour can bring some positive changes in life. It will inspire you to have a better quality of living as per your necessity. In this world, every single place is beautiful if seen from a tourist’s perspective. During the tour, if some quality time spans of life gets converted into everlasting memories, then you are a true tourist. So, let’s take a step ahead to be one.

The Basic Strategies Of An Internet Marketing Company

In the past few years, online marketing has changed in a dramatic way. With the release of new Google Panda and Penguin algorithms, many of the website owners were scrambling for their site’s ranking as it was slipping.

But these updates were not destructive for all the online marketers, those who already hired an Internet marketing company who built a strong foundation for their clients by following white hat Internet marketing practices. So, it is very necessary for every Internet marketer to understand all the basics of an Internet marketing strategy that are used to market a product or service online.

The basic online marketing strategies include:

Search engine optimization: When people think of Internet marketing and the search engines, SEO is usually the first thing that comes to mind. SEO is used to increase the quantity and quality of the traffic on a website through the organic results in search engines.

The fact is that 95% searchers click on a page that appears on the first page results for Google, Yahoo or any other search engine. So, it is clear that high ranking is a big deal. SEO services mainly offer relevant keywords, valuable content that is shared, a website that loads quickly, and backlinks from respected websites.

Social Media Marketing: People believe that social media is nothing more than a way to stay in touch with relatives and friends. But for business, social media marketing is a way to increase the visibility of their social media profiles, their networking activity, and published content so that it can be found by people searching for information related to your content.

Sites like Twitter, Google+, StumbleUpon, and Facebook all allow the consumers to share your valuable content with others in their network. Researchers say that content shared by someone you know are more likely to trust, so a share is similar to a high rating.

Pay Per Click: PPC is also one of the Internet marketing services which is used to price online advertisements. In PPC program, the advertiser have to pay Google each time when a potential customer clicks the ad, it doesn’t matter, if a sale is made or not.

The general idea about PPC is that it allows you to reach your potential customers faster and promote your products or services, in comparison to any other marketing strategy. One of the most popular pay-per-click services is bestowed by Google that is known as Google AdWords.

Local SEO: With the rise of smartphone usage and better connectivity, local SEO has grown significantly. Although it has a lot of similarities to organic SEO, it is ultimately very different.

Local SEO is focused on providing results that are relevant to a searcher based on his/her current location. Like, if a person searches for the “coffee shop”, Google would provide him/her with the results that are nearest to them.

Conclusion: These strategies are just the foundation of building a successful Internet marketing strategy. But, without a complete understanding of these strategies, you can make all your efforts wasted. By availing all these services from Marketing Adventure, you can also create successful strategies that work for your business.

General Computer Protection Strategies to Employ

In addition to buying software for anti-hacking and anti-virus protection, there are a number of additional strategies that you can employ on your computer and as you operate your computer to help protect it against intrusion and to protect your information wherever you may choose to let it reside. Here’s a list of some tips that will help you.

Turn off or logout of your computer when not using it – the less time your computer is online, the less it is being seen by externals that may mean you harm.

If you have more than one person in your household using your computer, set up separate “firewalled” accounts for each of them – don’t let people onto your system through your own login and password.

Keep your anti-virus software as current as you can. Update it regularly so that you are protected against the newer viruses that have been identified and have been guarded against by your anti-virus software provider.

Increase the privacy settings on your computer. In an upcoming lecture, I show you how to update these settings if you are using Windows 10. Watch that video as well and also be looking to update your privacy settings on older versions of Windows if that is what you are running on your computer.

Be careful opening PDF files you receive from external sources. Hackers and software virus creators have in recent times found this to be an effective platform for sending out their damage causing payloads.

Regarding e-mails, don’t be curious. If you don’t know where an e-mail came from, don’t open it. If you do open an e-mail from someone you don’t know and/or that you received in an unsolicited manner, do not click on any links found within the e-mail. Executable viruses are sometimes attached to what you think is just a link to another site.

If you are concerned about the authenticity of an e-mail address when you have received an e-mail, check it out by looking at the “Details” dropdown you can click next to the e-mail name. I have sometimes even taken this one step further by checking out their e-mail domain address using a domain provider to do a “Who Is” search when I am really wondering about where something came from.

Be careful of all downloads to your computer. Be sure you know the source is safe and you are on a real webpage belonging to that source when you download the content. Hackers are now setting up “Fake” webpages that look like real businesses to lure you in so that they can access you through downloads from their sites.

Using the “Cloud” for storage is risky – even places like Google Drive, Dropbox, etc. can be hacked. Cloud storage locations seem to be prime targets for hackers. These are convenient storage and data backup locations for many so if you want to use them, here are a few tips that could save the privacy of your content there.

o The simplest protection method is to only send encrypted or Zipped content up there for storage. If you are using zip files, use the Zip password feature before sending. This helps to protect your content even if that site gets hacked.

o Encrypt your important files on your computer first before sending them to the cloud. In fact, it is a good idea to only store your important files on your computer in encrypted formats only even when they reside on your computer. Encryption products like MEGA and SpiderOak can help you here. If you are really working with sensitive content regularly, you can also implement products like encFS – it takes a couple of hours to install, but it can setup folders on your computer that automatically encode all files you move there. This folder and its subsets look and behave just like normal folders on your PC so once installed, encryption is automatic for you.

Use of plugins such as webcams and microphones. Set your privacy settings to disallow applications to use them on your PC and disconnect external microphones and webcams when not in use. It is not that difficult for an external to get into most systems and take control of these devices to watch you or record you as you do things in and around your computer.

If you are on a Microsoft platform, consider installing their free application – “The Enhanced Mitigation Experience Toolkit.” Microsoft Quote: “The Enhanced Mitigation Experience Toolkit (EMET) is a utility that helps prevent vulnerabilities in software from being successfully exploited. EMET achieves this goal by using security mitigation technologies. These technologies function as special protections and obstacles that an exploit author must defeat to exploit software vulnerabilities. These security mitigation technologies do not guarantee that vulnerabilities cannot be exploited. However, they work to make exploitation as difficult as possible to perform. EMET also provides a configurable SSL/TLS certificate pinning feature that is called Certificate Trust. This feature is intended to detect (and stop, with EMET 5.0) man-in-the-middle attacks that are leveraging the public key infrastructure (PKI).”

When you are out browsing websites that you may be clicking content and links on, be looking for https sites where you can – but don’t just trust the (s) on the end of the URL’s http. Click on the associated lockbox to check out the legitimacy of the security certificate details for the webpage being explored.

Scorpion System Protection is an anti-hacking software product you may consider purchasing. Built to support Microsoft, the NIST, DoD, and Homeland Security remote access standards, this product will help increase the security of your computer to Government usage standards.

Sandboxie is a protection application you can purchase for both home and business use. It is a good place to run new software you have concerns about using plus it has a lot of great other features. Sandboxie uses isolation technology to separate programs from your underlying operating system preventing unwanted changes from happening to your personal data, programs and applications that rest safely on your hard drive.

When surfing the Internet, never login from your computer while in Administrator mode on your computer. You do not want this login information to be shared out there in Cyberspace. Only go to the Internet from user accounts you have set up on your computer.

In summary, implementing some or all of these ideas on your computer and in your online life will go a long way to protecting you. That’s all for this article. Bye for now.