7 Top Reasons For Adopting Responsive Web Design

Around the world, mobile sales have overtaken desktops by leaps and bounds. The number of users turning to tablets and smartphones for browsing the internet or shopping online is growing ever rapidly.

In this highly competitive digital age, where portability is king, it is imperative for businesses to employ responsive website designs to build mobile-friendly websites for their products.

This just might be the best decision you could make for your business. Here are the top seven reasons for you to use responsiveness when building your website:

Google favors responsive web design

Websites with responsive web designs would have the same URLs and HTML codes even when accessed over multiple devices. This makes it easier for Google bots to search, crawl and organize content on your website. To learn more, check out some websites with high Google rankings, and observe the responsive web designs they employ.

Boost User Experience

Responsive Websites offer improved user experience. User experience significantly affects search engine optimization. If your website offers a good browsing experience for your visitors, there are better chances of it ranking higher on Google’s search results. Also, it has been shown that users generally revisit and recommend websites that offer them a good user experience.

Easy to change or update

When you use a website with responsive web design, making changes across various devices is a lot easier, since you have to modify the coding only on one URL. This comes in handy when there are quick changes to be made to the content on your website.

Sharing and linking becomes easier

One of the most important factors when it comes to optimizing your website for search engines is high quality link building. Having the same link for your mobile and desktop versions helps with easy promotion and link sharing. It’s also highly beneficial if you can offer your visitors a single link to share among friends and family.

Faster website load time

Websites that use responsive design generally load much faster than dedicated mobile sites. Some studies have shown that loading speed is an important factor that affects the ranking of websites on search engines.

Cost effective

Responsive web design is considered highly economical, as it saves you from having to build a separate mobile site for your business. The costs involved in developing the mobile version of a website can be quite high.

Lower chances of duplicate content

If you have a separate mobile site for your website, there are chances of Google’s bots interpreting this as duplicate content, which can affect your Google rankings negatively.

A number of brands that build mobile websites in order to reach a larger audience rarely experience the expected growth in business. Responsive web designs, on the other hand, have proven to be extremely effective at building a user base and improving search rankings.

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The Essential Guide to Digital Marketing

We know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It’s predicted that by 2020, multi-billions of dollars will have been put into the technology revolution.

Where does Digital Marketing fit in?

The answers to Digital Marketing include the following:

Conversion Rate Optimization
SEO (Search Engine Optimization)
SMM (Social Media Marketing)
Email Marketing
Internet Reputation Management
Blogging

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage (often submitting a web form, making a purchase, signing up for a trial, etc.). Conversion rates must be analyzed to ensure different segments cause a significant improvement for desktop and mobile devices alike.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” Results. It is the most cost-effective to increase your company’s ranking on Google. The higher the ranking, the more people will visit your website. As a result, you will get more leads and higher chances that visitors can be converted into customers.

SEO targets various kinds of search, including image search, local search, video search, academic search, news search and industry­-specific vertical search engines. SEO studies the habits of what people search for and typical terms or keywords to use in order to reach your industry-specific targeted audience.

Social Media Marketing (SMM)

Social Media Marketing is the process of gaining website traffic or attention through social media platforms. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.

Social media can be used not only as public relations and direct marketing tools but also as communication channels (targeting specific audiences with social media influencers) and as customer engagement tools. Facebook and LinkedIn are the leading social media platforms.

Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, and acquiring new customers.

Internet Reputation Management

Overall, internet reputation management is your business’s responsibility to make a good impression when someone searches for your small business online.

The following are methods used to manage your online reputation:

Conduct a review of the existing reputation of your business.
Compare other similar websites and their reputation.
Possibly adopting the same methods as other successful companies to boost your business’s reputation.
Implementing different strategies that are currently not in place such as social media accounts.
Continues to maintain and review your company’s online reputation and adjust strategies as needed.

Blogging

A blog is an online personal journal or diary about your company that is updated frequently. Bloggers have the opportunity of reaching hundreds or even thousands of people every day by means of sharing relevant information regarding products or services the website offers.

Always ask people to subscribe to your blog, be sure to include social share buttons, and leave the option for comments. This will allow your blog to reach a larger audience and possibly create leads.

There are several blog platforms to utilize as well that you can link back to your website. The most popular ones are Tumblr, WordPress and Blogger.

Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website.

Digital Marketing is a multi-faceted term. When starting an e-commerce business, there are vital steps that need to be taken to start the process and become successful.

Such steps need to be monitored continuously throughout the life of your business.

Tourism – An Important Gift To Civilization

Tourism is a colourful stroke on the canvas of life. It can be simply defined as travel for pleasure. For years, tourists all over the world have been travelling from one place to another. Some of their tours proved to be an important incident in the history of civilization and development.

In ancient times, when there was no internet, the tourists used to act as a medium for transferring information on culture, habits and geographical details of various unknown places. Many kings that time, invested a huge amount on tourists to send them to different places to get some detailed information. Even today, in the era of the internet and digitization all the things can’t be felt or viewed online. You need to have some realtime experiences as well.

According to the purpose of travel, tours can be broadly classified into different categories. They are as follows:

Business Tours: This is a professional tour with a core agenda to draw some financial profit. The tourists get paid by their organisation or company during this time span.

Political Tours: These are the most discussed and hyped tours of all. Mainly political leaders and government officials are a part of this along with some journalists and other VIPs. The tour’s agenda is set to improve international relation and other associated issues.

Excursion Tours: This is associated with a group of people, mainly for educational purposes. Different departments of schools, colleges and universities organize such trips.

Holiday Tours: The most admired tours for all. People travel to different places to gather some memorable experiences during their leisure time. These tours are generally organized during vacations and holidays with family and friends.

Religious Tours: These tours generally have some spiritual significance and some of them are festival oriented as well. Tourists go to religious places for mental peace and satisfaction of their soul.

Health Tours: This is an old form of tourism, not very common of late but still few patients go out to keep themselves fit through a climate change.

A proper tour can bring some positive changes in life. It will inspire you to have a better quality of living as per your necessity. In this world, every single place is beautiful if seen from a tourist’s perspective. During the tour, if some quality time spans of life gets converted into everlasting memories, then you are a true tourist. So, let’s take a step ahead to be one.

The Basic Strategies Of An Internet Marketing Company

In the past few years, online marketing has changed in a dramatic way. With the release of new Google Panda and Penguin algorithms, many of the website owners were scrambling for their site’s ranking as it was slipping.

But these updates were not destructive for all the online marketers, those who already hired an Internet marketing company who built a strong foundation for their clients by following white hat Internet marketing practices. So, it is very necessary for every Internet marketer to understand all the basics of an Internet marketing strategy that are used to market a product or service online.

The basic online marketing strategies include:

Search engine optimization: When people think of Internet marketing and the search engines, SEO is usually the first thing that comes to mind. SEO is used to increase the quantity and quality of the traffic on a website through the organic results in search engines.

The fact is that 95% searchers click on a page that appears on the first page results for Google, Yahoo or any other search engine. So, it is clear that high ranking is a big deal. SEO services mainly offer relevant keywords, valuable content that is shared, a website that loads quickly, and backlinks from respected websites.

Social Media Marketing: People believe that social media is nothing more than a way to stay in touch with relatives and friends. But for business, social media marketing is a way to increase the visibility of their social media profiles, their networking activity, and published content so that it can be found by people searching for information related to your content.

Sites like Twitter, Google+, StumbleUpon, and Facebook all allow the consumers to share your valuable content with others in their network. Researchers say that content shared by someone you know are more likely to trust, so a share is similar to a high rating.

Pay Per Click: PPC is also one of the Internet marketing services which is used to price online advertisements. In PPC program, the advertiser have to pay Google each time when a potential customer clicks the ad, it doesn’t matter, if a sale is made or not.

The general idea about PPC is that it allows you to reach your potential customers faster and promote your products or services, in comparison to any other marketing strategy. One of the most popular pay-per-click services is bestowed by Google that is known as Google AdWords.

Local SEO: With the rise of smartphone usage and better connectivity, local SEO has grown significantly. Although it has a lot of similarities to organic SEO, it is ultimately very different.

Local SEO is focused on providing results that are relevant to a searcher based on his/her current location. Like, if a person searches for the “coffee shop”, Google would provide him/her with the results that are nearest to them.

Conclusion: These strategies are just the foundation of building a successful Internet marketing strategy. But, without a complete understanding of these strategies, you can make all your efforts wasted. By availing all these services from Marketing Adventure, you can also create successful strategies that work for your business.